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What the buyer’s journey looks like in 2025: Action-packed insights from 4 major studies
The modern buyer’s journey is far from linear. It’s complex. It’s unpredictable. And it’s constantly evolving. But that complexity shouldn’t discourage you. I think successful businesses today are the ones that have the ability to adapt and connect with buyers at...
7 Discovery Call Mistakes Successful Sales Reps Avoid — and What They Do Instead, According to Experts
Discovery calls seem straightforward: learn about your prospect and present your solution. But in reality, they derail more often than they succeed. I’ve been there — watching a prospect’s energy fade as I talked too much, only to receive a polite “we’ll think about...
![Inside Holding Companies — The Entities That Own Popular Businesses [+ Expert Tips]](https://lifestylebrandsinc.com/wp-content/uploads/2025/05/holding-companies-1-20250502-5640825.webp)
Inside Holding Companies — The Entities That Own Popular Businesses [+ Expert Tips]
Most people are unaware that they’re doing business with a holding company when they bank, buy a jacket, or sign up for a health club membership. I know firsthand because that was me. Until I launched into the world of business reporting, I never considered the...
20 Creative Spring-Themed Sales Email Templates to Use
Last spring, I was hired to write emails for a client’s product launch promotion. Their last spring sale email campaign had bombed — open rates barely broke single digits, and their “fresh start” messaging got lost in a sea of similar sale emails. My job was clear:...
Barbara Corcoran Is Saying Goodbye to Her NYC Penthouse, Listing It for $12 Million: ‘Multilevel Jewel Box’
Corcoran bought the 4,600-square-foot home in 2015 and is now listing it for sale after extensive renovations.
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5 health and safety warnings my ER doctor dad never let me forget
My ER doctor dad lives by this three-letter motto. Read More
Having This Kind of Mindset as a Leader Is the Key to Inspiring Teams, Creating Meaningful Impact and Achieving Lasting Success
True leadership is about more than just short-term profits — it's about leading with purpose, clarity and self-awareness. Superstar CEOs like Satya Nadella and John Mackey are demonstrating that conscious leadership is critical to success in today's marketplace.
The Success of a New Product Launch Comes Down to One Detail, According to This Expert
A veteran consumer product officer shares the corporate strategy that small business owners can use to boost sales and loyalty.
How to Make Your Business Look Bigger Than It Is — Without Faking It
Perception shapes reality in business. A polished, credible brand attracts customers, investors and media attention — even if your team is small. But how do you project strength and scale without resorting to deception? Here's what you need to know.
Forget the Flashy Trends — Here’s How to Thrive with a Startup That Solves Real Problems
The market includes countless traditional industries and niche sectors that haven't yet undergone major transformations but urgently need innovation — and they can be just as profitable as the most advanced solutions.
JPMorgan CEO Jamie Dimon Says Only One Group Is Complaining About Returning to the Office
In a new interview, Dimon said remote work "doesn't work" and noted some JPMorgan employees were checking their phones while he was speaking in a meeting.
A Long-Time Google Exec Shares the Secrets to Helping Customers Find Your Restaurant
Lisa Landsman, Google's head of industry engagement and SMB success, discusses eye-opening search trends and key data insights shaping restaurants for 2025.
AI was everywhere at Mobile World Congress, but there was a hint of desperation too
Network carriers want to be players in the AI revolution, but unlike the handset makers, they don't have a good hand to play. Read More
Humanize Automation: How Customer Data Can Transform Customer Experiences
In this free webinar, we'll unlock the secret to personalization at scale with AI and data-driven insights.
Boomers and Gen X Are Using Credit Cards to Pay for Basic Living Expenses — and Building Debt at ‘Concerning’ Rates
Over one-third of respondents (37%) to an AARP survey said they have more credit card debt now than they did a year ago.
Make Presentations Pop With This Microsoft App, Now $15
A lifetime license to Microsoft Visio can be yours for just $14.97.
This Husband and Wife’s ‘Happy Accident’ Side Hustle Hit $467,000 Revenue Fast — Now It Makes Over $1 Million a Year: ‘We’re Scrappy’
Charlene and Vince Li couldn't find the snack they wanted to see on the shelves, so they created it themselves.
The 3-Step Framework to Lead with Clarity and Confidence
Embrace the balcony view! Strategic leadership requires stepping back to see the bigger picture. This article helps leaders navigate uncertainty, align identity with strategy and foster long-term success.
‘Boring’ Businesses Are Making Millionaires — and You Can Borrow Their Strategies For Success
The silent growth strategy reveals how understated, steady businesses are quietly creating wealth for entrepreneurs in 2025. By focusing on long-term consistency and incremental progress, these "boring" industries are proving to be gold mines for those willing to...
I Sold More Than 100 Franchises. Here Are the 5 Questions I Wish Every Franchisee Asked Themselves Before Buying
Want to set yourself up for success? Start here, says the founder of 2ULaundry and LaundroLab.
‘Very Challenging’: Nissan Appoints a New CEO Amid Effort to See the Company ‘Survive’
Nissan has experienced a tumultuous year, including a net loss of $95.7 million in the quarter ending December 2024.