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9 sales email templates to inspire urgency in your prospects
Most salespeople face the same persistent challenge: Their prospects lack urgency. There are a number of strategies — both successful and unsuccessful — reps use to overcome this inertia. Often, they end up offering huge discounts with expiration dates. While this...

I Took a Deep Dive Into AI Sales Agents — Here’s What the Landscape Looks Like Today
Every sales professional has the same experience: The end of the quarter looms, and you’re still waiting for leads to convert into paying customers. As a business owner, I’ve been there too — juggling multiple clients, pitching new writing projects, and managing...

The Types of Business Structures and How To Choose the Right One
After years as a B2B SaaS content consultant, I've learned that while starting a business is exciting, setting up the right structure is so important. Different business structures offer various benefits, but choosing the wrong one can hurt you legally and financially...

What the buyer’s journey looks like in 2025: Action-packed insights from 4 major studies
The modern buyer’s journey is far from linear. It’s complex. It’s unpredictable. And it’s constantly evolving. But that complexity shouldn’t discourage you. I think successful businesses today are the ones that have the ability to adapt and connect with buyers at...

7 Discovery Call Mistakes Successful Sales Reps Avoid — and What They Do Instead, According to Experts
Discovery calls seem straightforward: learn about your prospect and present your solution. But in reality, they derail more often than they succeed. I’ve been there — watching a prospect’s energy fade as I talked too much, only to receive a polite “we’ll think about...
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The Digital Acquisition Market Is Broken — But Here’s Why Smart Investors See Opportunity
Here's how to navigate the flaws in buying and selling online businesses, from outdated marketplace trends to the rise of acquisition-focused builders.

How OLIPOP’s CEO Is Taking on Big Soda — and Winning
Ben Goodwin is the CEO of OLIPOP, one of the fastest-growing beverage companies in all of U.S. history. In this episode of The CEO Series, he discusses why he started the business, the challenges of the beverage industry and why he thinks the company has been so...

My Employees Are Using DeepSeek. Should I Be Concerned?
AI-powered platforms like DeepSeek offer compelling advantages, but they also introduce serious security risks that business leaders must consider.

Walgreens Is Going Private in a $10 Billion Deal After Being a Publicly Traded Company for Nearly a Century
Walgreens has agreed to a deal with private equity firm Sycamore Partners.

In the Age of Instant News, a PR Crisis Can Erupt at Any Moment — Here’s How Entrepreneurs Can Stay Ahead
Crisis comms is an integral and imperative aspect of public relations that every business needs to recognize and ready itself for. Prepare yourself with a few starter steps before a threat to your brand reputation arises.

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How AI Is Leveling the Playing Field For Small Businesses to Compete With Industry Giants
In 2025, entrepreneurs can use technology to overcome any resource gap they have compared to the competition.
![Entrepreneurial Marketing: Find New Customers on a Shoestring Budget [+Expert Tips]](https://lifestylebrandsinc.com/wp-content/uploads/2025/03/entrepreneurial-marketing-1-20250220-651487.webp)
Entrepreneurial Marketing: Find New Customers on a Shoestring Budget [+Expert Tips]
Every time I talk to other small business owners or hop on LinkedIn, I hear the same refrain. It’s getting harder to find new customers. I’m not sure what marketing mix will work this year. It’s a tough time to be a startup or small business — 81% of small business...

Women in Product share their stories and career advice: International Women’s Day
Tomorrow is International Women’s Day (IWD), a moment to celebrate the contributions of women across every industry—including product management. At Mind the Product, we’ve featured hundreds of female product professionals on the #mtpcon mainstage, on our blog, on The...
![If You Want to Become a Sales Rep, Here’s Everything You Need to Know to Get Started [+ My Tips for First-Time Reps]](https://lifestylebrandsinc.com/wp-content/uploads/2025/03/how-to-become-a-sales-rep-1-20250220-6590438.webp)
If You Want to Become a Sales Rep, Here’s Everything You Need to Know to Get Started [+ My Tips for First-Time Reps]
If you’ve been wondering about how to become a sales rep and are looking for resources to help you get started, I have wonderful news for you: You’re in the right place. Whether you’re drawn to the thrill of closing deals, the potential for high commissions, or just...
![Entrepreneurship Trends That Will Change the Business of Building Businesses in 2025 [Expert & Data-Backed Predictions]](https://lifestylebrandsinc.com/wp-content/uploads/2025/03/entrepreneurship-trends-1-20250219-7312699.webp)
Entrepreneurship Trends That Will Change the Business of Building Businesses in 2025 [Expert & Data-Backed Predictions]
When I started my freelance writing business, I had no idea what I was doing. I had already been writing as a salaried employee, so I knew about the craft itself. But when it came to the ins and outs of business — like filing my tax return (cry!), negotiating rates,...

Hackers are taking aim at board directors, warns Cisco security exec
Jason Lish, global CISO of Cisco, also said that bad actors are sending out more physical ransom letters. Read More

Dr. Peter Attia’s $7,500 a year biohacking clinic attracted Silicon Valley. Now he’s betting on the wealthy elite of New York City
Investors back Dr. Peter Attia's biohacking clinic, which he says provides “the most advanced executive physical in the world.” Read More

Beyond launch metrics: Two case studies in crafting A/B tests
Learn key A/B testing pitfalls and best practices in e-commerce CX through real-world case studies, ensuring effective experiment design for impactful customer experiences. Read more » The post Beyond launch metrics: Two case studies in crafting A/B tests appeared...

Why thinking commercially is now an essential skill for product managers
It’s a cry you hear from product leaders all over Europe – product people need to improve their commercial skills. They should be able to understand and navigate the business, financial, and market dynamics of a company’s success so that they can make decisions to...

Hiring trends, Duolingo, and DeepSeek: February’s top product management reads
The month of February is all about settling into the year ahead after the January blues. In February, we published a range of content on Mind the Product to help you do exactly that, from Product Strategy to keeping you informed of what was happening in the technology...