The traditional creative agency is collapsing. Those who embrace change, grieve the loss and adapt will find themselves not just surviving but thriving in a world that moves faster than ever.

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My experience scaling a supply chain business has taught me that improving compassion, concern and continuous learning will create an ROI for capacity — both tangible and intangible.

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My first job out of college was one I made up. People become entrepreneurs for lots of reasons, and for me (like most) it was the flexible hours. Armed with an English degree and a basic knowledge of marketing, I started a small agency creating written content for...

From what I can see, a sales career is fast-paced, relationship-driven, and even competitive at times. All of these qualities can make for an exciting job, but you have to take the right steps to get into sales before you can land your dream role. To learn more about...

Sales principles are the fundamental concepts that ring true in every sales process — aka the basics of selling that every salesperson should know. They’re based on customer psychology, marketing science, and human interaction studies. Mastering these principles isn’t...

Understanding a prospect's circumstances, preferences, and pain points enables you to craft a more thoughtfully tailored value proposition and dial in on a more personal appeal. That makes sound research pretty mission-critical, going into a sales engagement. In many...

My interest in the world of finance started during my tween years. My entrepreneurial family would tune into the closing stock report every weekday. Terms like fiscal quarters, dividends, and year-over-year growth were tossed around the dinner table in response to the...

This article originally appeared in XP Land. In the battle between metrics and moments, brands are losing millions because they’re adding when they need to multiply. By tracking impressions and reach, CMOs are missing something exponential: how exceptional customer...

I’ve run a freelance business for the better part of the last decade, and if there’s one thing I’ve learned, it’s that the business world is always in motion. Every year, trends evolve, technologies emerge, and customer expectations shift, all shaping how we work,...

I’d love to know how many features, products, and even entire companies have been built around an idea that later proved to be unfeasible. Something many of these ventures no doubt have in common is that they failed to accurately assess sales potential early and then...

Have you ever wondered how businesses avoid buying too much or not enough inventory? I have, and my curiosity was enough to make me look into how businesses use inventory forecasting to predict demand without incurring the costs of unsold products. Typically, when I’m...

Say I want to quickly estimate the amount of cash my business will have on hand at the end of next year. I have a picture of how my sales figures are expected to grow and my balance sheet nearby. How would I go about doing that? A popular, efficient way to forecast...