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Your Employees Need More Than Paychecks and Perks — Here’s What They Really Want
In an era where remote and hybrid work arrangements are reshuffling traditional office dynamics, thoughtful, personalized benefits are becoming a powerful differentiator. The bottom line is really simple: If you want to support your employees, address their long-term...
If You’re Using ChatGPT This Way as a Marketer, You’re Missing Out on Its Full Potential. Here’s How to Maximize Your Results.
The real value of AI isn't in what you ask — it's in how you shape the conversation. Mastering prompt interactions means better content, sharper thinking and fewer generic outputs.
Indie Bookstore Goes Viral After Hundreds of Customers Line Up to Help Move Its Inventory to a New Location — One Book at a Time: ‘Book Brigade’
Serendipity Books is holding its grand opening event on April 26 to coincide with Independent Bookstore Day.
Get Core Business Tools in One Suite: Microsoft Office 2019 for Windows or Mac Starting at $30
Streamline operations, eliminate subscription fees, and equip your team with essential productivity apps.
These 4 AI Tools Saved Me 20+ Hours a Week—Here’s How to Use Them
Smart entrepreneurs use AI Agents to boost revenue, save 20+ hours/week, and scale without hiring. I'll show you 4 powerful agents running key parts of my business while I sleep.
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What I Learned About Getting Revenue Forecasting Right, According to the Experts
As someone who does not have an MBA or finance degree, I’ve never conducted revenue forecasting. And, frankly, it sounds intimidating as someone who is also not mathematically inclined. But, I know how critical a role revenue forecasting plays in a company’s financial...
When is the Best Time to Start a Business? What Research & Experts Say
Four years ago, I started my consultancy business. I didn’t question whether it was the best time to start a business. I was unemployed, needed money, and had a service to offer. Looking back, I can see that I was ready four years ago. I was motivated and prepared to...
Sales Canvassing: Hard Work That Pays Off Big
What do you think of when you hear sales canvassing? Door-to-door visits? Politicians pitching their platforms? Fundraising calls? Sales canvassing comes with that all and much more, and is a common practice in sales. In this piece, I will give an overview of sales...
6 Common Objection Handling Mistakes You Need to Avoid, According to Experts
Objection handling is one of the trickier, more grating aspects of sales life. Pushback is natural and often productive in a sales engagement, but in many cases, a piece of you is going to think, “Oh, come on,” when a prospect brings up concerns. In those instances,...
13 Real Estate Advertisement Examples That Deliver Big Results
I’ll never forget our first real estate advertisement campaign for a client. It felt like a shot in the dark, but when the calls and emails poured in, I realized ads aren’t just about promotion — they’re about connection. In real estate, you’re not just selling homes;...
My Deep Dive Into Conceptual Selling — Here’s What I Learned
Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Like the SaaS founder I was working with who said they...
Types of CRM Software: Which Is Right For Your Business?
What type of CRM software is right for your business? When I first started looking into customer relationship management (CRM) tools, I’ll admit — I was overwhelmed. There were so many options, each claiming to be the perfect match. But as I dug deeper, I realized...
How I Use Target Account Selling to Land My Dream Clients
Two years ago, my sales pipeline was a mess — leads ghosted after the first call, and I struggled to keep track of contacts with notes scattered across multiple tools. Desperate for a solution, I turned to target account selling — a method I’ve since refined into a...
Purchase Order Financing 101: Pros, Cons, and How It Works
Your ideal customer just placed their largest order yet. It sounds like a dream come true, right? Well, at least it did before you checked your inventory and realized you didn’t have the goods on hand to deliver — or the cash to purchase what you need from your...
AI Business Strategy: A New Opportunity or a Risky Bet? Here’s My Take
“Do you use AI? What AI tools are you using? Do you see any ROI?” If you’ve scrolled LinkedIn or Reddit recently, these questions regarding AI business strategy are everywhere. Here’s the catch: there’s no universal answer. AI has proven its potential, but it also...
How Lidl is redefining loyalty, one pint at a time
This article originally appeared in Raconteur. Lidl customers in Northern Ireland, rejoice! You’ll soon be able to have a well-earned, rewarding beer for diligently doing your grocery shopping. After years of a legal tussle that included application rejections and...
Sunday Rewind: Helping teams to be successful by Ezinne Udezue
This week’s Sunday Rewind is a 2019 #mtpcon London talk from Ezinne Udezue, then VP Product Management at Procore Technologies who explains that it’s vital for product managers to create the right conditions for their teams to be successful. Ezinne says that the...
Three more amazing product experts speaking at #mtpcon London 2025
What?! Only five weeks until #mtpcon London 2025? Time flies. We are so looking forward to being back at the Barbican for our flagship event. Here are some more speakers that will be in attendance: Leah Tharin, Product-led Growth Advisor Kicking things off on this...
A case study: 4 lessons from Keyhole’s transition to product-led growth
Learn how Keyhole boosted growth by shifting from sales-led to Product-Led Growth (PLG), optimizing user activation, conversions, and pricing. Read more » The post A case study: 4 lessons from Keyhole’s transition to product-led growth appeared first on Mind the...
What are common product diseases? And how can you overcome them?
In this week’s conversation on The Product Experience podcast, we speak with Radhika Dutt about various product diseases that can hinder effective management and the need for organizations to adopt a more systematic approach to product development. Radhika shares...
World Product Day 2025 – Celebrating 15 years of ProductTank!
World Product Day 2025 – Celebrating 15 years of ProductTank on 21st May. Read how to participate in the celebrations. Read more » The post World Product Day 2025 – Celebrating 15 years of ProductTank! appeared first on Mind the Product.