About Him

Business Firestarter & Branding Genius

Born Trendsetter

Proven & Tested

Positive Energy Creates Positive Energy Creates Positve Energy- ENTREPRENEUR

• Michael Jannicelli created over 100 products under 3 brands, sold in 30+ countries worldwide and influencing youth across the globe.

• Featured in over 100 print publications, television talk shows, major motion pictures and national radio stations.

• Co-founder and VP of Bliss Beverage USA President/co-founder of Socko International – fastest growing privately held beverage company in US (Forbes) with Hogan Energy & Raw Energy WWE.

• Co-founder of Throwdown Industries (2003) – leading brand in multibillion dollar Impact/Action Sports Market (products designed for superior performance).

• Founded “The Hotel Bar & Nightclub”, Night Club Elevate & Sandbar Restaurant & Grill in Salt Lake City (2004).

• Diagnosed with auto-immune diseases aged 16; using his experience to help others and promote a positive message while developing edgy products to benefit people with chronic illness.

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What we do: Expect the Best

Michael is an Entrepreneur award Winning and one of the best. Helping you build your lifestyle brand is what we are all about. We excel at extracting your dreams have in your brain for your own brand and products, its time you when you have an idea in your head for a product but important we extract your ideas for products. We keep you relevant by staying ahead of the wave and ingenious marketing of your brand.

Lifestyle or not Branding/Re-Branding √

Rebranding has one simple goal: to keep your brand current.

Product Development √

Product development may seem easy. After all, it’s just coming up with ideas and drawing some sketches, right? Well, it’s a lot more complicated than that… Continue on

HELPING OUR PARTNERS WITH

Strategy, Branding, Entrepreneur Coaching, Creative Production and Development Services

His Past Brands

Our services provide smart solutions for businesses looking to increase their sales and reach more customers. Our seductive approach helps you create marketing content that resonates with your audience, increasing engagement and driving growth. With our powerful tools, you’ll be able to take your business to the next level quickly and easily. We strive to provide unparalleled support, so you can focus on what matters most: growing your business.

Bliss Beverage, Socko Energy Drink

It’s a critical component of any company’s branding strategy. It can quickly establish trust and recognition, while creating a unique look and feel that reflects the company’s values and mission.

Throwdown Fightgear-UFC Brand

We specialize in creating visually captivating web and app designs, utilizing the latest technologies to ensure that our clients get a modern and cutting-edge product.

Dose Energy - "Get Your Daily Dose"

With our confidence, we can assure you that the service we offer is of the highest quality and will provide you with a successful outcome.

WWE RAW ENERGY / Hulk Hogan Energy Powered By Socko Brands

We have extensive experience in packaging solutions, and strive to provide the highest quality services to our clients. Our team of experts is dedicated to ensuring that all of your packaging needs are met with precision and efficiency.

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How we work

We thrive on loyalty, hard work, and dedication – the keys to our success. Collaborating with driven young entrepreneurs, our team of professionals fearlessly tackles tasks, big or small. Our commitment to excellence drives us to achieve exceptional outcomes for our valued customers and projects. Count on Sussex International for consistently outstanding results.

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Goal-driven design

We plan

Clients as partners

Let’s talks

Transparent

Trust inspires confidence

Quality over quantity

We make it perfect

our awesome team

Management, Creatives, Developers and Product Creation

Michael Jannicelli

Founder

Irinka "K' Kuznetsova

Lifestyle Brands

Team Sussex Creatives

Creative

MBS Process

step by step

idea ⇒ reality

Crafted in the vibrant corridors of Arizona State University’s dorm rooms, the “MBS Process” stands as a beacon of entrepreneurial innovation, meticulously developed by Michael Jannicelli, the visionary co-founder of Lifestyle Brands. This unique blueprint for success meticulously guides an idea’s journey from its inception to its ultimate realization in the consumer’s hands, embodying the quintessence of turning dreams into tangible reality.

Michael’s ingenious methodology has been the cornerstone behind the meteoric rise of two iconic lifestyle brands: Throwdown Fightgear and Socko Energy Drink. Under his guidance, these brands have transcended boundaries to mark their presence in over 24 countries, testament to the transformative power of the MBS Process. This bespoke approach is exclusively available to Lifestyle Brands clientele, offering an unparalleled advantage in materializing their aspirations.

The essence of the MBS Process lies in its ability to not just incubate ideas but to nurture them through a meticulously charted pathway, culminating in products that resonate with consumers on a profound level. Whether it’s a beverage to invigorate, attire to express one’s self, or any dream in between, the MBS Process equips entrepreneurs with the confidence and tools essential for turning visionary ideas into consumable realities.

Michael Jannicelli’s & Chris Smith’s dedication to innovation has not only revolutionized the way products are conceived and launched but has also provided a tangible blueprint for aspiring entrepreneurs to follow. The MBS Process is more than a methodology; it’s a journey of transformation, from ideation to realization, ensuring that each dream, no matter how bold, has the potential to become a part of our everyday lives.

Research

Research plays a critical role in the product development process, as it allows companies to identify consumer needs and tailor products to meet them.

Design

Creating a unique identity for your business by coming up with the right name, color scheme, and logo sets the bar high for success.

Develop

The “develop” stage in the product process is when ideas and prototypes are designed, tested, and refined until a final solution is created that meets customer needs.

Launch

The launch step of the process is exciting because it signals that all the hard work is finally paying off. It’s an important step because it marks the beginning of a public facing product or service whose success depends heavily on user reception.