by Michael Jannicelli | Feb 11, 2025 | Uncategorized
This post was originally published on this siteWith 30-second spots at this year’s game costing $8 million, the Super Bowl remains a potent platform for brands—from promoting new products to forging audience connections. Whether it was extraterrestrial mascots or...
by Michael Jannicelli | Feb 11, 2025 | Uncategorized
This post was originally published on this siteWhile a sales operations manager may not be in the spotlight, I’ll tell you one thing: They’re definitely getting paid for their time. While sales reps are busy closing deals, sales ops managers are doing all the things...
by Michael Jannicelli | Feb 10, 2025 | Uncategorized
This post was originally published on this siteThis article originally appeared in Digiday. The pendulum is starting to swing back to brand and a rethink of the traditional CMO-based marketing model. Marketing organizations within major brands are recognizing...
by Michael Jannicelli | Feb 10, 2025 | Uncategorized
This post was originally published on this siteSuccessfully executing a sales process is a lot like growing a flower, and in the context of this half-baked analogy, prospecting is like finding seeds. If you only find seeds that don‘t want to be flowers, do shoddy seed...
by Michael Jannicelli | Feb 7, 2025 | Uncategorized
This post was originally published on this siteWhile heading content for a leading sales training company, I remember trying to learn everything I could about sales to better understand my target persona. One thing that stood out was that sales revenue dominated...
